Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《East China Economic Management》 2000-04
Add to Favorite Get Latest Update

Integrated marketing communication(IMC)is strategic option of creating world-famous brand

SUN Chi-lu (98MBA,MBA Center,Xiamen University,Fujian 3651005,China)  
First the author analyse the four features of the current global market and competition such as market become individual etc.and point out:IMC is strategic option of creating world-fanous brand.The thesis then discuss the main idea of IMC market orientation,systematicness and feedback.Therefore IMC can adapt to the change of current global market and competition.At last,the author suggest Chinese enterprises build customer service information system,conduct organization reengineering,build learning organization and pay attention to transcucture communication.
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
?2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved
在线中文字幕亚洲日韩_欧美 亚洲 中文字幕 高清_亚洲 日韩 中文 综合AV <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <文本链> <文本链> <文本链> <文本链> <文本链> <文本链>