Study on developments of the rural costume market

YU Jian1,YANG Bin2 (1Yancheng School of Spinning Industry,Yancheng 224003,China;2Yancheng College of Technology,Yancheng 224003,China)  

Because of the influence of the international and internal elements the market competition is becoming keener and keener.Many clothing enterprises are looking for a new way of development.Based on the potentialities of opening up the rural costume market and its controlling elements.The thesis makes it clear that our clothing enterprises,especially middle-sized and small-sized enterprises,should open up the rural costume market to step out of the difficulty and get further development.

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