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《China Educational Technology》 2015-05
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Research on the Influencing Factors to Accept the College Network Courses based on TAM

Zhang Gangyao;An Tao;School of Education Science and Technology,Nanjing University of Posts and Telecommunications;Educational Research Institute,Jiangsu Normal University;  
Network course is accepted, use and continued use by us, its value can appear. In order to guide the design, development and application of network course in universities to a higher level, this study attempted to understand college students' behavior and its influence factors for accept the network course. With the technology acceptance model as the theoretical basis, this study built acceptance behavior model of the network course with 7 latent variables combined with the characteristics of network learning. The data came from some of the colleges in Jiangsu province by means of questionnaire. At the same time, this study selected the structural equation model as an analytical tool, used these two analysis software as SPSS and LISREL, and used the multivariate method of path analysis to analyze the direct and indirect factors of behavior intention and its influential effect of the acceptance of network course. The research results show that the learners' perceived usefulness and acceptance of the network course behavior are positively correlated, and perceived ease of use has no significant influence on the acceptance behavior. At the same time, brand image, content, function and design attractive of network course are associated with the college students to accept the network course.
【Fund】: 江蘇省高校哲學社會科學基金項目“基于TAM的高校網絡課程接受度研究”(項目編號:2013SJB880064)的階段成果
【CateGory Index】: G434
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